Nationale Postcode Loterij | |
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Agency overview | |
Headquarters | Amsterdam, Netherlands |
Website | |
http://www.postcodeloterij.nl |
The Nationale Postcode Loterij (National Postal Code Lottery) is a national lottery of the Netherlands.[1] It was founded in 1989 by Novamedia, a marketing agency for charitable organizations.[2] Fifty percent of the proceeds of this lottery are donated amongst 75 charities, which, in 2009 amounted to over 256 million euros.[3]
Prize winners are the lot owners whose postal code, a code that forms part of the winners' residential address, has been drawn.
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Several notable individuals endorse the lottery, and have been appointed ambassadors, including:[4]
Figures are in millions of euros:
Charities receiving proceeds include:[6] [7]